For awhile I've been looking for a new daily shoe that I could wear that is comfortable yet stylish and I've definitely found it.

The Adidas NMD.

Combining Primeknit and Boost cushioning, this shoe feels like you're walking on a cloud. It has the perfect mix of these new, fantastic materials and the high quality production that puts it all together. 

These sneakers are so good, so comfortable and so stylish that they sell out as soon as they are released in their various colorways. They look new, they look modern, they look distinctive. 

The first drop came before Christmas last year and it's already become a classic. The silhouette is timeless though futuristic and the continued release of new colors, patterns and materials keeps the look fresh but recognizable.

Furthermore, the difficulty of getting your hands on the sneakers make the shoe more enticing. It means something to have a pair. 

Adidas' Global Director of Entertainment and Influencer Marketing Jon Wexler has explained why these, and the other shoes from Adidas that use the boost technology, are so limited in their runs.

It takes X amount of time to sew those sneakers together, and we can only get so much of this Boost material from NASA
— Jon Wexler

NASA. NASA. NASA. I THINK I'VE SAID ENOUGH ALREADY.

I've finally found the perfect shoe. 

1 Comment